Evolved instincts, hyperstimulation and memes

As social websites become more popular, a growing concern amongst many users is the prevalence of internet memes. Memes can be fun and amusing, and can help foster a sense of community that might otherwise be absent. However, as a community grows larger memes (in the colloquial sense, of imagemacros, in-jokes and subcultural references) can often start to take over the community, slowly crowding out or banishing to the margins more intelligent, educational or thought-provoking content.

Part of the problem is the fact that internet memes often form part of the "lowest common denominator" for the community - while not everyone appreciates a multi-page article on economics or a paper on game theory, almost everyone at least quirks their lips or smiles at even a half-competently executed meme or in-joke that they recognise.

The question is, why are internet memes frequently the lowest common denominator? What is it about them that people appreciate so much, even to the inadvertent exclusion of other content?
I've been thinking about this for some time, and my conclusion is that it's our tribal instincts - just like an attraction to sweet foods and a desire for sex, we have a pronounced and built-in monkey-belong-tribe-feel-good instinct (PDF warning).

This is great and valuable, however like our attraction to sweet things, it's an evolutionarily-beneficial impulse that can run out of control when it's hyper-stimulated.

An evolutionary analogy

We like sweet foods because our ancestors were frequently on the verge of malnourishment or vitamin-deficiency, and the high-energy natural sugars and vitamins in fruit were a great boost for our survival chances. Moreover they were only intermittently available (when various fruits were in season), so it made sense for our instincts to prioritise acquiring these sources of food as we were usually deficient in them and never really had the opportunity to over-indulge to a detrimental degree.


This was fine for millions of years, but then we got smart and learned how to make doughnuts and cream cakes and chocolate bars. We learned how to spin and weave complex sugars and flavour enhancers, so we could make snacks and treats that were even more sugary and sickly-sweet than anything found in nature. We learned to hyperstimulate our natural response to sugar, but while we have a natural evolved defence against not enough sugar ("naturally liking the taste of sweet things"), because there was never a need for it we have no evolved defence against having too much.

The trouble is that our evolved instincts were only concerned with getting as much (rare) natural sugar as they could - they simply aren't evolved do deal with a world where a single dessert on its own can provide half your RDA of calories, so we tend to over-indulge our evolved instincts and binge on sugary and unhealthy foods... leading to an ever-growing increase in obesity, ill-health and the like.

Worse, by hyperstimulating our sense of taste with artificial/refined (and vitamin-free) sugars, we even lose our taste for the beneficial fruit that the instinct was originally evolved to make us eat - fruit tastes bland and boring to many kids raised on fizzy drinks, artificial chocolate and monosodium glutamate, so they reach for junk food in preference.


Similarly, we have an evolved monkey-belong-tribe-feel-good instinct.  This makes perfect sense because with things like kin-selection, mate-availability, altruism, wild animal predation and disease there was undoubtedly a strong evolutionary advantage to being part of a tribe, but the upshot is that we get worried by social ostracism and get a pleasing jolt of reward chemicals in the brain whenever we feel like we belong to a tribe.

This was manifested in many ways - back in the day you used to get literal tribes and inter-village vendettas.  Then as we became more civilised and larger towns developed they exceeded our Dunbar number and instead we began to identify and form tribes along other lines - for example they way people tend to incorporate their church or sports team into their identity (so they're no longer just "Bob Smith" - they're "Bob Smith, Episcopalian Baptist and New York Yankees supporter").

Later on, with mass-media and an ever more intermixed society we needed to find ever quicker, more ad-hoc ways of forming social bonds, so we also began using catchphrases and punchlines from TV and other media as a quick way to establish rapport and form ad-hoc mini-tribes with each other based around a common interest or shared context (a shared TV show or genre of music or other form of entertainment).

Finally, with the internet and social networking we have almost no default shared context - something I post on reddit as a 30-odd year-old straight white guy in Town X in the UK can be answered just as easily by a 17 year-old gay Indian woman in China as it can by someone else in my home-town.

Moreover, due to sensible privacy concerns the persistence and depth of identity is limited - no-one on sites like reddit know any more about you than you choose to post on the internet, so we resort to memes to bridge the gap, establish shared context, and establish tribes based around meme-recognition, and which website(s) and communities we visit.

This is great, but just like the sugar example, with social networks and the effectively free creation, availability and dissemination of memes we've learned to hyperstimulate those group-bonding instincts.

With memes you can always feel like part of a tribe simply by clicking a button, and as a result people do it to excess.  They post irrelevant personal stories to social news sites that 99.99999% of the community have no real interest in, because when people upvote them and comment on these stories they feel like they belong.  Likewise, people upvote then and comment on the stories because it makes them feel like they're part of a tribe.  They've never met the person concerned, they have no relationship to them, and wouldn't even recognise their username ten minutes later, but - just briefly - they feel they have a connection, and get the jolt of social reward stimulus in their brain.

People post memes incessantly for the same reason - it's the equivalent of someone with no sense of nutrition or dietary self-control compulsively binging on junk food and sugary snacks.  We've learned to hyperstimulate our instincts, but we haven't yet learned the maturity and self-control necessary to do it in moderation.

We're getting there (slowly) with sugar - we've known the basic facts of nutrition for decades, and obesity is an obvious, hard-to-ignore downside, though there are still an astonishing number of people who simply can't or won't moderate themselves and their intake.

However, as online societies or communities we're a long way from even really grasping the problem with the monkey-belong-tribe-feel-good instinct.  Unlike "nutrition" there's no systematic, field of study that really even empirically demonstrates the problems with overstimulating it, and "the intelligence, thoughtfulness and educational quality of content in a community slowly descending into nothing but monkey-hooting and back-slapping" is much harder to point out and demonstrate unambiguously to people who don't already understand the problem than "morbid obesity" is.

Allied to that is the problem that at least morbidly obese people often recognise that they're unhealthy and unattractive, which at least provides some impetus to change their lifestyle.  All too often people who incessantly post memes to every comment thread and derail every conversation into circle-jerking often love the content they're posting, and are hurt and surprised and dismissive of people who try to convince them to moderate their input somewhat.  Like any addict, it's hard to even see (let alone acknowledge) the problem until you hit rock-bottom.

So... there we are.  We've suddenly stumbled on a way to hyperstimulate our monkey-belong-tribe-feel-good instincts to the point we can feel validated and like part of a tribe simply by clicking a button, and like the proverbial lab-rat given the opportunity to self-administer drugs by pressing a lever, once made aware of the opportunity a large section of the population has trouble doing anything but hammering on it just as hard and as fast as they can.

We are living in the future: A rant

Fairly frequently listening to people talk or post in online discussions, you run across an attitude you could sum up as

Come on! It's 2000-and-whatever and we don't even have flying cars/hoverboards/whatever yet!

In response, a rant. Profanity is for emphatic purposes only - I assure you the tone of this piece is "cheerfully outraged".

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Seriously? Seriously? Are you fucking shitting me?

I'm carrying in my pocket a device smaller than my hand which can record audio, video and static images in high quality, and share them with anyone else in the world. It allows me to speak to people on the other side of the planet instantaneously, receives messages from space that prevent me ever getting lost, anywhere, and can reliably guide me to places I haven't even been before (even showing me a picture of the building, so I know what I'm looking for).

It provides wireless, practically-instantaneous access to the sum total of knowledge we have as a species (as well as all the LOLcats and boobies I could ever want to see), allows me to remotely control computers and devices around me, and can provide an "alternate reality" layer allowing me to peer into any one of hundreds of geographically-relevant virtual worlds that underlies the real one, so I can find businesses, read reviews or find invisible notes people have left attached to locations in the real world.

I can play games on it - in fact, I can emulate entire games systems from my youth at full speed, in software, on a device smaller than one of the controllers of the original console system.

And that's just my fucking phone, right now, today.

Leaving aside mobile computing, and the web, and computers that for $500 can read your fucking mind, looking forward you've got massive advances in genetics, the entire field of proteomics just opening up, private spaceflight (including affordable holidays in space reasonably projected within my lifetime), and that's not to mention practical holography, industrial and consumer nanotech and neuroprosthetics allowing you to extend or augment your own body, mind or consciousness in hitherto-unimagined ways.

Your problem is not that the exciting things still haven't arrived yet - it's that you're so neck fucking deep in exciting things that you've become jaded and stopped even noticing them. We live - to quote Paul Simon - in an age of miracles and wonders, but you're so used to them that they've stopped impressing you.

People like you bitch about the lack of flying cars, blind to the fact that we already have them, but most people are far too stupid, incompetent and distractable to drive safely in two dimensions, on the ground, where there's no risk of a collision causing even survivors to drop hundreds of metres out of the sky and pancake themselves on whatever's beneath them.

You complain about hover-boards, but miss the fact that we live in a society with unprecedented access to information and communication, where anyone can teach themselves practically anything to a high level for free on the internet, this increased access to information and unfettered, geographically-omnipresent, low-barrier-to-entry many:many communication means we're slap-bang in the middle of the biggest social revolution since the fucking printing press (possibly since language), and the public discourse is extending itself outwards and refining itself inwards as we gradually - and for the first time ever - begin to form a truly global consciousness and discourse. Cognition at the whole-species level, if you will.

And people like you bitch about the lack of a floating fucking plank? O_o

We are alive at the single most exciting time in the entire history of the world - not only is technology progressing faster than ever before in human history, but it's also taking less and less time before it's commoditised and even the relatively poor start to feel the benefits.

Put simply, we are living in the future.

How can you possibly be so bored of it already? ಠ_ಠ

It's not a moral question, it's a simple impedance mismatch

I was talking with my girlfriend about housework the other day, when I came to a realisation I think explains a lot of the common niggling disputes between men and women (especially men and women in relationships, or who cohabit).

I should probably emphasise first that what I'm discussing here are general trends I've noticed in the genders - when I refer to "men" or "women" I'm discussing these general trends, and nothing in this post necessarily applies to any specific individual or small group of them.

I should also emphasise that my girlfriend is a wonderful, caring, kind woman, and nothing about this specific issue should in any way reflect on her character. Despite our odd little disagreements she's challenging, intelligent and awesome, and I'd hate to imply otherwise.

Moral questions vs. impedance mismatches

Briefly then, my girlfriend always used to get annoyed that our two flatmates (both male) rarely did the washing up - she would get endlessly pissed off that they "were happy to use clean plates where they were available", but always "left it for her to do" when it came to actually washing them.

Now, I know from times when she's been away that they're perfectly happy to do the washing up, but - being slobby, single young guys - they'd rather let a whole load mount up over the course of three of fours days (washing up individual items if required during this time), then tackle the whole lot in one go a couple of times a week.

Basically, my girlfriend prefers a clean kitchen as often as possible (a "little-but-often" strategy to washing up), but because my flatmates aren't bothered by dirty washing next to the sink they prefer to minimise the frequency of washing up they have to do, even if it means doing more when they do do it (a just-in-time washing up strategy, combined with a "rarely-but-a-lot" strategy that occasionally clears the lot).

From my girlfriend's point of view washed plates were "clearly" objectively good and dirty washing up was "clearly" objectively bad, so they were selfishly taking advantage of her and using her as a washing up skivvy, and (as the apparently aggrieved party) she understandably got quite annoyed about this.

However, from my flatmates' point of view clean or dirty plates were both relatively neutral prospects, so by making an arbitrary judgement and then trying to pressure everyone else into doing what she wanted, my girlfriend appeared (being uncharitable) to be an obsessive-compulsive nutter who was constantly cleaning, then getting all annoyed and frustrated with them because they weren't as "unreasonably obsessive" about it as she was.

The key thing here is that neither party was right - rather than a moral or objective right/wrong issue it's a simple impedance mismatch between two different styles of housekeeping.

As long as you don't leave food on the plates to rot and you have enough crockery/cutlery to use there's nothing morally, scientifically or legally wrong with leaving the washing up for a couple of days, then doing it all in one go.

My girlfriend was choosing to tackle the washing up every evening because she "can't relax properly in a dirty house" then essentially blaming the flatmates for not being the same type of person as her.

My flatmates were leaving the washing up, because they're the kind of people who can only relax when they don't have an hour or so's washing up hanging over their heads to be done later in the evening. And as a result they were allowing my girlfriend to do more than her fair share.

To their credit they didn't tend to see it as a value judgement either, so (unsurprisingly given their less-than-fair workload) they didn't tend to judge my girlfriend for her irritation with them. They were more puzzled and confused as to how and why she thought she was entitled to the moral high-ground (especially when there was none to be had) than offended.

In many relationships this mechanism generalises to much/all of the housework, and appears to be a common cause of domestic friction in couples and families.

Another example - should the toilet seat be left up or down?

Another example is the perennial and endless inter-gender wrangling about whether the toilet seat should be left up or down. A lot of women I know see the toilet seat as the same sort of moral issue/value judgement, and request or require that the man put the seat down when he's finished peeing.

When asked why, the most common response is "it looks nicer down", but most men honestly don't care either way, so it looks pretty much the same to us. Moreover, we reason, if it looks nicer with the loo seat down then surely it looks nicest of all with the lid down as well... and yet very few women will make a point of doing that.

The first point suggests to us that it's just an arbitrary, amoral preference rather than a real moral issue, and the second makes it look like an arbitrary and irrational preference at that - regardless of the reasons claimed, women as a group seem to just disingenuously prefer the most convenient option for them, rather than the genuinely nicest-looking one which would put us both out equally.

This is the root of a common objection by men - "well, fair's fair," we think - "the most convenient option for us is to keep the lid up, so why don't you put it back up when you're done?" This is an (admittedly ham-fisted and ill-expressed) attempt to highlight that mere convenience is an inadequate rationale, because it cuts both ways and cancels itself out.

We're trying to explain that we see it as an equal, arbitrary choice with the other party unfairly imposing their choice upon us, rather than the irrational resistance and stubborn attempt to achieve victory that many women apparently see it as.

Since I first noticed this dynamic with the washing-up issue, I've come to realise that this mistaking of simple impedance mismatches for objective moral value-judgements is an incredibly common source of inter-gender friction.

So next time you find yourself in one of those clichéd wrangles, try considering this model, and see if you can isolate and explain the impedance mismatch to the other person instead of merely following the script and getting nowhere.

As I said, lest anyone jump to conclusions my girlfriend is a wonderful woman, but all relationships have these sorts of little niggles, especially when you begin cohabiting. Ever since I realised and explained this process, we've found it much easier to both accommodate the other's desires - she doesn't get so wound up about perceived "taking advantage" of her, and I (and my flatmates) don't mind pitching in and helping out more with the washing up, because we understand now why she was so insistent about doing it so regularly.

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Coda - a plea for assistance

Finally, I'm acutely aware that the two examples above both involve the female partner jumping to make the moral judgement, and not the male. I certainly don't intend to imply this is typically (or even mostly) the case, but I've had a hard time so far coming up with examples of "men" as a group commonly doing it... though it's entirely possible that I'm fundamentally unqualified to do so, by reason of my maleness!

However, I really hesitate to lay the "blame" for these issues generally on the female half of the couple, so I'd be fascinated if any commenters could offer any examples from the female perspective - things that you (or "women generally") really don't care about, but which men tend to instinctively assume is some sort of objective or moral value-judgement.

If so, please do drop me a comment and let me know. ;-)

There are fewer conspiracies than theorists think, but you should still listen carefully to them

Being online for the last 15 years, and having a strong (if sceptical) fascination with conspiracy theories I've run into quite a few over the years.

Many are clearly and obviously ridiculous on the face of them, while others somehow suddenly turn from "ridiculous paranoid fantasy" into "boring history" in the public consciousness - usually (and oddly) without ever passing through the stage of "important and shocking revelation" in-between.

Obviously these days (after years of the X Files and similar cultural touchstones) "conspiracy theory" is a loaded and negative label, and most people instinctively disregard anything described as such. However, I think this is somewhat unfair - there are more conspiracies out there than people typically realise, and they've often played a much larger role in shaping the world than most people give them credit for, even starting wars, bringing down presidents and contributing to the maiming or deaths of hundreds of innocent citizens.

In addition to the "obviously idiotic" and the "obvious-with-hindsight", I believe there is a class of conspiracy theories which - while incomplete and mis-attributed - still conceal a nugget of truth and worthwhile insight, as long as you disregard their more fanciful claims.

As an example, with the rise in filtering systems and various countries' attempts to filter the net, the meme is gaining strength that these are simply cynical excuses by authoritarian governments to restrict their citizens' freedom, and censor the public discourse.

These concerns are persuasive in that they recognise the problems with such systems - that once in place they only tend to ratchet tighter, and that people will accept any amount of change as long as it's introduced in small enough increments. However, systems like censorship (and by extension even really huge conspiracy theories like the idea of the so-called New World Order - an internationalist/globalist conspiracy to dissolve national boundaries and unite the world under one global government) wouldn't necessarily even require a conscious conspiracy.

These trends (if they exist) aren't some Machiavellian super-conspiracy implemented by a smoky room full of the rich and powerful - they're simply the emergent behaviour of lots and lots of different people, all following their own, parochial agendas, who find themselves (often quite unconsciously, or inadvertently) all pushing society in a similar direction.

Returning to net censorship, what happens is that one short-sighted government puts a filtering system in place to filter out "unambiguously evil" content like child pornography, and then later on that mechanism is inherited by later governments, who have their own ideas about what's considered ban-worthy.

Successive governments only encroach on freedom a tiny bit from the previous government, but every time someone complains you get people shouting down dissenters on the grounds "it's only a trivial change, so why are you getting so bent out of shape about it?", or the ever-popular "Yeah, but X is evil - how can you not want X filtered out?" (where X is "terrorism", "hate speech", "child pornography" or the current bête noire.

The other important part of this process is that it's a ratchet effect. Almost no government - short of massive upheaval like a revolution or regime-change - is going to ease off on the filtering, because firstly there's no political capital in doing so, and secondly it would make them look soft on terrorism/paedophilia/whatever the current reason is.

So you have a mechanism where controls ratchet ever-tighter, it's practically impossible to ever loosen them short of a major social upheaval, each step is such a tiny one that people can't emotionally appreciate the importance of resisting it, and anyone who does resist is easily dismissed as reacting disproportionately, or being actively in favour of terrorists, or paedophilia, or whatever the excuse du jour is for "just tightening restrictions a little bit, just this once".

Importantly, and this can't be said enough, this doesn't even require a Machiavellian conspiracy or a particularly authoritarian government behind it - it can happen simply by lots of honest but short-sighted people of good conscience just doing what they think is for the greatest good... but if allowed to run unchecked (and as previously indicated, it's hard to check it without looking like a lunatic or conspiracy theorist) it still ends up in a more restrictive, less free, more authoritarian state in the end.

Project this trend far enough ahead (a few decades is usually enough, although sometimes as little as one will do) and you can quite easily get from an open, successful democratic society to an authoritarian police-state with no large or jarring social upheavals required.

This is exactly why it's so vitally important to never, ever grant any additional powers to any government unless they're absolutely unarguably necessary, and even then grant them for a limited span of time, and never, ever renew them unless there's a proven requirement to do so (ie, never renew because it's the default position to keep the law on the books, as was arguably the case with the PATRIOT Act renewal in 2005/2006).

Plenty of people instinctively recognise themes and trends like these, but a common cognitive illusion called an overactive sense of external agency (PDF warning) causes them to mistake simple but counter-intuitive emergent behaviour for a conscious, intentional conspiracy. This makes them easy to dismiss as paranoid or crazy, and makes it easy for others to dismiss both them and any legitimate trend they've identified (an example of the Association Fallacy, also known as damning by association).

Clearly I'm not suggesting that all (or even most) conspiracy theories are realistic, accurate or plausible. However, if you run across one it's always worth making an effort to separate out the What and the How from the Who and the Why, and seeing if the processes and effects it describes have any validity on their own.

If someone tells you that a concerted cabal of international bankers and financiers are attempting to bring together and integrate the disparate economies of the world, dissolving national sovereignty and bring the world to heel under one world government made up of shape-changing lizards, you can safely laugh at the lizards.

However, shorn of its intentional (and sensationalist) nature, there is a distinct trend towards economic and political integration in international politics, the advent of the internet and international trade deals have inadvertently acted to make national boundaries progressively more porous, and increasing geopolitical integration necessarily reduces national sovereignty somewhat.

When you put it like that it's boring and mundane, but wild-eyed, crazy-haired conspiracy theorists have been pointing out the What of it since the 70s or 80s, and - vaccinated against listening by their kook-like presentation and the cultural stereotype of the "crazy conspiracy theorist" - most of us still aren't even consciously aware it's going on.

I find that extremely interesting, although I ascribe to it no particular group, agenda or intent.

Say it with me: dumb ideas are dumb

There is a prevalent and dangerous meme rife in society today, and though some people may find the following offensive, judgemental or unfashionable, I believe it needs to be said. Your forbearance is therefore appreciated while I do so. ;-)

First, some axioms. These should be unarguable:

• Everyone is entitled to their own opinion.
• Not everyone's opinions is as valid, useful or has as much merit as everyone else's in every single situation.
• Nobody is entitled to their own facts.
• You have freedom of speech, thought and association. You do not have freedom from criticism, freedom from offence or freedom from correction.

The problem happened where the first axiom (a healthy recognition that other people have different opinions) turned into the second and subsequent beliefs; that everyone's opinion is equally valid, and that contradicting someone in error is impolite, arrogant or somehow infringing on their freedoms.

One look in some Lit Crit classrooms will show you what happens when you aren't allowed to contradict or dispute someone else's opinions, and one look in a politicised fundamentalist church will show you what happens when you believe you're allowed your own facts, instead of just your own opinions.

And while people might enjoy studying Lit Crit or subscribe to fundamentalist religions, if they've got any sense they'll notice that people acting in either of these two roles have rarely done anything tangible to better the overall lot of their fellow man... unlike all those rude, elitist, judgemental, snobby scientists, engineers, geeks and other educated types (who instinctively recognise that ideas vary in quality and efficacy, and have therefore been quietly and industriously changing the world for the better for the last few hundred years).

The Western world (ably lead, as ever, by America) is learning the hard way what happens when you confuse recognition of existence of everyone's opinions with equality or worth of everyone's opinions. Moreover, while we mouth thought-terminating clichés like "everyone deserves an equal say", we routinely disregard them in practice. Who seriously consults their toddler in the back seat on how to get home when lost in the car? Who leaves their neurosurgeon's office and seeks a second opinion from their local garage mechanic?

It's ok to judge and disregard things which demonstrably have no merit. We commonly all agree that "all people" deserve some sort of minimum baseline freedoms, protection, treatment and standard of living. And yet we still deny some of those benefits to those people who we have judged and found undeserving of them or actively dangerous (imprisoned criminals, for example).

We try to pretend that all ideas are equal, but it's not true - some ideas are brilliant, explanatory and useful, but some are stupid, dangerous or self-destructive. And refusing to judge them and pretending those ideas are harmless, valid or beneficial has much the same effect on society in the long term as refusing to judge dangerous people would have on society - internal chaos and developmental stagnation.

We don't have to ban stupid ideas or opinions, like we don't have to kill criminals. Instead we isolate criminals using jails so they can't damage society any more.

We can do the same with ideas, simply by agreeing they're dumb.

Refusing to publicly label a dumb idea "dumb" for fear of offending someone is - long term - as bad for our culture and society as refusing to lock away criminals "because their families might be upset".

Although it's unpopular to point out, sometimes people and ideas need to be judged for the good of society, even if it does end up upsetting or offending some people.

For the last decade or two - beginning around the advent of political correctness, though I suspect that was a symptom rather than a cause - we've done the intellectual equivalent of systematically dismantling the judicial system and all the courts and prisons in society. Now - in the same way if we dismantled all the prisons we'd be overrun with criminals - we're overrun with stupid ideas, unqualified but strongly-expressed opinions and people who act as if they can choose their own facts.

The only way you can help redress this situation is by not being afraid to offend people - if someone says something stupid, call them on it. Politely but firmly correct when people make erroneous claims. Question badly-thought-out ideas, and don't let people get away with hand-waving or reasoning based on obvious flaws or known logical fallacies. Yes they'll get annoyed, and yes they'll choose to take offence, but we don't free criminals because they or their families are "offended" at their having to stay in prison. They are there - largely - because they deserved and invited it, and because the world is better with them there. Likewise, dumb ideas deserve and invite correction, and the world would be a better place for everybody if more people judged and criticised them when we came across them.

Sometimes uncomfortable things do need to happen to people, and certainly if they invite them. There's no advancement without the possibility of failure, and removing the opportunity for failure removes the opportunity to develop. If no-one ever tells you you're wrong, how will you ever learn?

But most important of all, while judging people is unfashionable, can be dangerous and should largely be left to trained professionals, don't ever be afraid to judge ideas.

Internet memes are not without purpose

Internet Memes get a lot of stick - they're usually considered mildly amusing at best, and sterile, content-free, mindless, bovine group-think at worst. However, both these assessments are incomplete - they fall into the trap of judging memes as "good" or "bad", instead of asking "why they are" at all.

Memes aren't just jokes - they're the way we form bonds and generate shared context in distributed virtual communities, just like "living near" and "saying hello every day" were the ways we formed context and social bonds in physical, centralised communities like villages, and "chatting around the water-cooler" and "bitching about the boss" are ways we form social bonds and shared context at work.

Part of the problem in society is that as we centralise in huge cities with too many people we don't know we lose the feeling of belonging to a distinct community, which is why city life can be so isolating for some, and others fulfil the need elsewhere (churches, sports teams, hobby/interest clubs, etc).

The only difference between this and the kind of people who make up the core of communities like reddit, Fark or 4chan is that instead of physically going somewhere to interact with other community-members, we're geographically separated and typically a lot more diverse in terms of outlook, age, race, physical appearance and interests.

This means that - for a community to form - we require shared context and some way of differentiating between people "in the community" and those out of it. This is where memes, references and in-jokes come it... and it's also why we have terms like "redditor" or "digger", instead of "people who read reddit" or "people who read Digg".

You can even compare different kinds of communities, and memes seem overwhelmingly to arise where other, more traditional forms of shared-context-building are unavailable or inapplicable:

• At one extreme, memes rarely arise in traditional physical communities - it's pretty rare where a village - say - gives birth to catchphrases or memes, because the community already has plenty of shared context from living in the same region, sharing the same culture and language, sharing largely the same core beliefs and seeing each other regularly.
• TV shows pioneered the way, where catchphrases and quotes (though typically only a few per show) could be used to find and bond with like-minded individuals when we encountered them, even though we didn't necessarily live near them, or see them regularly.
• Moving online, sites like Facebook are still largely clustered around groups of people who have some real-world relationship, and though people occasionally make use of imported memes from other communities for the purpose of humour, for this reason these sites still rarely give birth to new memes.
• More frequently, memes arise from forums (fora?) or social news sites like Slashdot, reddit and Digg. These are sites with a strictly limited ability to share context - their communities are culturally, socially and intellectually extraordinarily diverse, and stories are posted (and disappear beneath later submissions) so fast that there's no guarantee that any two individuals will have seen the same news or read the same content from one day to the next. Practically all that these sites offer in the way of shared-context-building is the ability to recognise the usernames of other users when they post, which - with the sheer number of users - is a wildly inadequate method to generate strong social bonds.
• Most clearly of all, 4chan is a website which is prolific in the generation of new memes - indeed, many memes which users of other sites assume originated there in fact originated on 4chan. 4chan is also unusual in that it does not enforce uniqueness of username, but instead assigns a deeply unmemorable number as the only guarantee that a given "Bob Smith" is the same as a "Bob Smith" whose comments you remember reading previously. In fact, 4chan even allows completely anonymous posting, and in 4chan's most famous meme-originating boards (/b/ and others) the overwhelming majority of posters post anonymously. This means that users are literally bereft of any way to reliably recognise each other or establish a sense of community, and they're simultaneously the most prolific creators of internet memes.

You can see from this trend that memes are a distinct method of community-building, almost unknown in human history, which has largely evolved in the last few decades in response to the increasing isolation of modern life, with its lack of traditional ways to build shared context or easily encounter familiar individuals.

When you get right down to it we're social monkeys, who are usually happiest in a tribe of one kind or another. Due to lifestyle and technology how we form and maintain those tribes is changing, even in the last a few years, and if we can resist the temptation to dismissively complain about this emergent behaviour it can teach us a lot - both about ourselves and about the new kinds of communities we are forming.

Your Kids Aren't Lazy; They're Just Smarter Than You

There's a recurring theme in the media, and in conversations with members of older generations, and it goes something like this:

"Kids these days have no concentration span. They're always Twittering or texting or instant messaging, and they're always playing these loud, flashy computer games instead of settling down to listen to the radio or read a good book. Computer games and the internet are ruining our kids minds! Won't someone think of the children?"

Oddly enough, these criticisms are often associated with complaints that "kids will spend all hours of the day on the bloody internet or playing these damned games, instead of going outside and climbing trees or riding their bikes", although nobody seems to see the inherent contradiction there.

In a nutshell it's this: surely if these kids really had poor attention spans they'd get bored of the game in short order and move onto something else? And if they lacked the ability for delayed gratification how would they manage to spend hours unlocking every achievement in Soul Calibur or grinding for loot on World of Warcraft?

I've been thinking for a while that much of the perceived "reduction in attention span" is merely kids getting bored with an activity that has inadequate input bandwidth to satisfy them.

For example, my grandparents could sit and listen to the radio with their eyes shut for hours on end, but the pathetically slow drip... drip... drip of information through the radio would rapidly drive me to distraction. Even my parents have trouble doing this - they usually listen to the radio while also doing other things, like household chores or driving.

Likewise, my parents can sit and watch TV for hours on end, but even this eventually bores me - being forced into passively watching and waiting for programmes to get to the point or adverts to finish leaves my brain with too much spare capacity - I either start to over-analyse the content of the show and get annoyed by the perceived agenda, or I start to get fidgety and end up picking up a book or going and doing something more engaging.

Conversely I can browse the web, program or play computer games for hours on end, and observation of most younger people will bear out that this is the norm, rather than the exception. The problem here is clearly not attention-span, or I'd rapidly get bored of surfing or gaming just as I get bored of the radio or TV.

The problem here is that with radio and TV the rate information comes to me is slower, and is determined by an external source - the broadcaster.

Conversely, when I'm playing a game or surfing the web the information-flow is limited only by my ability to absorb it. Result: my attention is fully engaged, I don't get fidgety or bored, and I'm happy indefinitely.

Books are another telling case: personally I love reading, and most "short attention span" kids I know who have a good reading-speed can still sit and read books (surely the least instantly-gratifying and most boring-looking of all media) indefinitely. Their reading-speed matches or exceeds their information-absorption rate, so they're happy.

On the other hand, even "normal" kids I know who have a slow reading-speed get bored and restless after only minutes of reading - even though their information-absorption rate is low, it's still higher than their reading-speed can provide, so they get bored.

I've noticed this in my grandparents, parents and myself, and I'm just past 30. I'd be frankly gob-smacked if this didn't apply to kids who'd only grown up in a world of globally-networked computers, millions of channels, the web at their fingertips and ever-increasing amounts of data to sift through.

It also raises questions about the sudden and questionable upsurge in diagnoses of low-grade ADHD and related disorders in young people over the last few years. Although in the more serious cases these are undoubtedly very real disorders, it's entirely possible that at the lower end much of what the older generation (and psycho-pharmaceuticals industry) perceive as pathological behaviour is simply plain old frustrated boredom in minds adapted to faster and better information-processing than they're capable of.

In summary, I suspect this phenomenon has little to do with "short attention spans", and everything to do with old media (still largely aimed at the older generations) appearing frustratingly slow and boring to ever-more-agile minds raised in our ever-more-information-rich society.

If this is true, this phenomenon could actually be a good thing - our brains are getting faster and better at information-processing, so things which seemed fun to our slower, less-capable ancestors now seem un-stimulating, or no better than momentary diversions.

However, generations who found crocheting or games of "tag" or charades the most amazingly fun experience in their lives now have to watch kids try their cherished childhood hobbies before discarding them as boring, trivial or simplistic.

It's therefore understandable that they find it a lot more comforting to automatically decide there's something wrong with kids today (a refrain that echoes down through the generations)... rather than realise that their own brains are by comparison so poor at information-processing that activities that were stimulating to them as children are just too simple for kids these days.

So piracy is killing the music and movie industries?

The MPAA and RIAA (and their various non-USA equivalents) are famous for claiming that piracy (tapes, DVDs, digital downloads, etc) are "killing the [music/movie] industry".

Apart from the fact that these industry bodies (with a strong vested interest) have been claiming this ever since the introduction of 8-track tapes in the 1960s (and yet still the MPAA/RIAA lurch onward, living hand-to-mouth in their luxury penthouses, and somehow barely scraping by with continuing exponential growth ever since they first started making these claims), there's another problem with their claim:

The very day our culture stops producing popular music, television, news reports, novels, movies or art I will agree that "something needs to be done", about the expectation of free access, and would support instituting some sort of internet-wide micropayments system.

In fact, scratch "stops producing", and replace it with "noticeably slows production of". In fact, screw it all; scratch even that and instead substitute "stops continually increasing production of popular music, television, news reports, novels, movies or art".

Until then, commentary like this is simply worrying the sky will fall because you don't have the wit or imagination to develop new business models not based around repressive monopolies and artificial scarcity.

We had music as a species for long before we had trade bodies like the MPAA and RIAA around, and we'll have music long afterwards, too. The only difference is that in those times there wasn't an enormous, fat, unnecessary middle-man sat square between the artist and the audience, raking in cash hand over fist from both sides.^[1]

If newspapers start to die because they can't afford to give away their on-line content for free then they'll stop doing it, people's expectations will change, and they'll start paying for subscriptions.

Although I hate to sound like a (big-L) Libertarian, the market will sort this one out just fine if left to its own devices.

Claims that "music/movies" or "news" will die are really worries about the deaths of "the RIAA/MPAA" or "some news organs unable to adapt to the changing conditions".

Obviously, however, the thought that bloated dinosaurs who refuse to adapt to the technological advancement of our species might go extinct doesn't really bother people.

Hansom cab drivers were pretty pissed off at the idea of the motor-car, but they didn't form industry bodies and try to ban cars or trains. And now - a hundred or more years a later - aren't we really fucking glad they didn't?

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Footnotes

[1] And although we didn't have movies for anything like as long, ever-cheaper video recording equipment, the increasing popularity of sites like Youtube and the ability of even basic modern desktop computers to create high-quality special effects shows that even high-quality movies aren't out of reach of the talented amateur.

Cognitive dissonance

A reddit discussion came up recently, in relation to a recently-surfaced suppressed World Health Organisation report on global cocaine use, which concluded that the western "War on Drugs" is overblown, and that automatically criminalising all prohibited-drug users^[1] was counter-productive and unsupported by scientific evidence.

A comment was posted asking why - in the face of evidence, and after a conclusions by the experts tasked to investigate this very topic - governments and supporters would not only disregard the conclusions and evidence, but actively seek to suppress the report and the evidence it contains.

The answer is simple, and generalises to many different opinions and topics. Largely, it's because they're making decisions subconsciously and emotively, instead of consciously and/or rationally.

People holding these positions claim to be pro-prohibition because it "saves lives" (and that may well be how they initially started believing in it, or how they justify the belief to themselves and others), but when you believe something strongly enough for long enough it ends up becoming part of your identity. Then, if you're confronted by evidence your long-cherished belief is in fact wrong, you have one of two choices:

1. Reject the belief, and accept that - by some measure - you've wasted your life and been an idiot for however long you've held the opinion (possibly as much as your whole life up to that point!), or
2. Reject the evidence, and continue believing you're right.

Believing you're right is comfortable and safe, but believing you're wrong (and moreover, have been for years) is uncomfortable and scary. It's like having the rug yanked out from under you - first you have to find a defensible new position that you can take, and then you have to revisit every single opinion you hold that depended on the "wrong" one, and see if any of those also need changing in light of the new information.

This process takes effort, and may involve discarding many other ideas that you hold dear. This is - needless to say - highly unnerving and uncomfortable for most people.

Although it's irrational to the point of complete intellectual bankruptcy, when faced with this choice many people will simply (and irrationally) ignore the evidence to the contrary. They might go quiet and try to change the subject, they might bluster and try to shout you down, or they might declare that the contrary evidence or reasoning "offends them", and demand you stop out of politeness.

All of these things are simply tactics to get the inconvenient evidence to go away - believing something you know at some level to be false is normally easy when you don't think about it, but gets increasingly difficult and uncomfortable the closer the dichotomy rises to your conscious mind.

By offering counter-indicative evidence you force the cognitive dissonance closer to their conscious mind, so they become increasingly irritable and uncomfortable. However, the rationalisation process is almost entirely subconscious, so they often don't realise why they're getting worked up - all they know is that you're the cause of it, so they tend to become frustrated and irritated with you.

This is also why you can't easily persuade people out of irrational ideas, and why it's hard to have a good conversation about politics, religion or the like which doesn't end in offence or shouting.

The key problem(s) in the irrational person's psyche isn't saving face, it's one or more of:

• Laziness - the person doesn't want to have to undergo the effort of re-evaluating all their beliefs, so they just don't.
• Egocentricity - the person doesn't want to admit to themselves how wrong (or stupid, or duped) they were.
• Excessive attachment to their present identity - the person is too attached to their present identity (for reasons of comfort, personal gain, etc) to allow themselves to accept that part of it might need changing.
• Centrality of the opinion to who they are - the threatened belief is so central to the core of the person's identity and beliefs that re-evaluating it might leave them a largely different person (effectively, the current version of them might "die" in the process).

This approach explains many, many things that otherwise seem inexplicable - why it's so hard for people to leave religions, why it's so hard to convert people to another political party, why people continue to back politicians who violate the very tenets they espouse and why people will stick to comfort beliefs even in the face of absolute proof to the contrary.

The only way to cure someone of this kind of egotistical, emotive self-deception is to bring the cognitive dissonance to the surface, and show them how irrational it is.

Nevertheless, they'll fight you every step of the way, and if you force the issue they just end up seeing you as the enemy and disregarding what you show them.

It's a knotty problem, because you can't "cure" someone of identity-related emotive irrationality unless they want to be cured... but there are literally billions of people with these kind of incorrect or irrational opinions, and they're materially retarding the progress and development of the entire human race.

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Footnotes

[1] Of course, legal-drug use - like caffeine, alcohol or tobacco - is usually considered perfectly ok, and ingesting any of these three is a right that would cause rioting in the streets if a government tried to ban it.

On homosexuality as a choice

Many people - usually religious, right-wing "family values" types - claim that "homosexuality is a choice", and that one piece of legislation or another will "encourage kids to be gay".

This is the bit I don't get - even as a straight guy raised in a pretty liberal household, I've never once looked at the idea of hot gay buttsecks and thought "y'know, I think that's the sex for me!".

I'm straight and non-homophobic, but even offering tax-breaks and free ice-cream to gays wouldn't tempt me to indulge in hot man-loving.

I literally can't comprehend of someone examining their own feelings and deciding homosexuality was a choice, unless they're naturally inclined that way themselves and in viciously deep denial about it^[1] ("it's got to be a choice, so I can choose not to be gay!").

So when they say that X or Y will encourage homosexuality, what they actually mean is that it will encourage people who are naturally that way inclined to not live their lives miserable, unhappy and in denial, never knowing the companionship they crave and at constant war with their own essential nature, until they become bitter and twisted by their own unrelenting self-loathing.

It therefore appears that the correct response to "Homosexuality is a choice" is "Well maybe in your case, ducky".

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Footnotes

[1] This is a truly fascinating study, and I thoroughly recommend reading it. A full version of the paper in (PDF format) is available here

Your opinion is worthless

This is a slightly self-indulgent post, relating to website and forum discussions, rather than a generally-applicable epiphanette. Nevertheless, I think it's an important point, and one which far too few people understand...

I find when browsing internet discussion forums, when someone with a controversial or non-mainstream opinions posts and gets voted down I frequently run across run across comments similar to the following:

I find I get downmodded a lot because I'm a person willing to speak my mind. That makes a lot of the insecure people here (of which there are many!) uncomfortable, and to try and counter that they downmod my posts.

Straight to it: although sometimes the commenter has a point (people get very attached to their ideas, and can react irrationally when they're threatened), general attitudes like this always make me uncomfortable, because they smack of self-delusion and comfort-beliefs.

Everyone has some element of this in their thinking, but it's rarely justified. As an experiment, consider the following:

Aside from your own clearly-biased personal opinion of your posts, what evidence do you have that your thoughts or beliefs are generally:

1. Insightful
2. Interesting
3. Well-expressed, or
4. Correct?

Secondly, how many people - even really stupid, boring people - do you think get up in the morning, look in the mirror and think "shit man, I'm a really windy, boring, unoriginal fucker", and then spend a lot of time expressing their opinions to others?

Most people think what they have to say is insightful, interesting, adequately-expressed and correct, or they wouldn't bother posting it.

Now, this idea is correct in that some people vote down anything which contradicts the prevailing wisdom, but people also vote down things which are wrong, stupid, ridiculous or badly-expressed.

Conversely, I know from repeated personal experience that in many communities a well-written, well-argued, non-whingey post which counters the prevailing wisdom frequently still gets a high score, sometimes because of its contrary position.

I know when I post all I have to go on is my own opinion of my posts, which (as we've established) is almost laughably unreliable. Instead, the votes my posts get serve as a useful barometer of how much my opinion of a well-written, well-argued post compares with the general opinion.

It's terribly flattering to think of oneself as a persecuted martyr, but it also usually requires a lot of egotism and a willing blindness to statistics.

To quote the great Carl Sagan:

They laughed at Galileo... but they also laughed at Bozo the clown.

Given a poster's personal opinion is biased to the point it's worthless, and given there are many more clowns in the world than misunderstood geniuses, on what basis do people claim to be downmodded for the content of their opinions, rather than for their worth, or the reliability of the arguments they use to support them?

Claiming you're being downvoted simply because your opinions run counter to the prevailing wisdom, rather than simply because you're self-important or wrong requires you to not only assume you're vastly more intelligent or educated than the average person, but also that most people voting you down are doing so because of a deficiency in their psychology, rather than your own.

When all the objective evidence you have is that a lot of other people disagree with you, it's terribly tempting to believe you're a misunderstood intellectual martyr like Galileo.

The trouble with this, of course, is that while paradigm-shifting geniuses like Galileo only come along a few times a generation, we're knee-deep in idiots, and the tide is rising.

There are literally thousands of times more idiots than geniuses, so claiming you must be a genius on the basis you were voted down doesn't mean you're a genius - it means not only are you overwhelmingly likely to be a self-important idiot, but you're also bad at maths.

Act appropriately.

Lifecycle of a meme

A recent discussion on reddit prompted me to sketch out the stages of an internet meme's lifecycle.

Lest there be any confusion, I'm talking here about internet memes - LOLcats, Soviet Russia jokes and the like, not about memes in the more general sense of the word.

As far as I can see, all memes go through this lifecycle:

1. Meme is born. Almost nobody understands it, and it's barely funny even when you do.
2. Meme gets adopted by a specific social group. Meme now serves as a shibboleth indicating membership of the group, and encourages feelings of belonging and "insidership" whenever it's encountered. At this stage, the meme is usually either utterly baffling or hilarious, depending on whether or not you're an insider in that social group.
3. Meme becomes mainstream - everyone is using it at every opportunity, and - its use as a shibboleth negated - it gradually gets stale from overuse. Meme is hilarious to newcomers, but increasingly sterile and boring to older users.
4. Meme effectively dies - people using it are generally downmodded or castigated for trying for "easy" posts. Importantly, it can still be funny even at this stage if it's used particularly well... however, 99% of the uses at this point are people trying to cash in on easy karma - the kind of people who tell the same jokes for years without realising that the 17th time you hear it, it's no longer funny.
5. Meme is effectively dead, but may experience rare and infrequent resurrection in particularly deserving cases. Generally these uses get applauded, because nobody wants to risk approbation for posting stale memes unless they're really sure this is a perfect opportunity for it - one that's literally too good to miss.

Importantly, by stage 5 the meme starts once again to be funny, because it's once again serving as a shibboleth... though this time instead of showing how advanced and up-to-date the poster is, it instead serves to indicate his membership in the "old guard" of whatever social group it's posted to - "I've been around here so long I remember when this was funny", it quietly indicates to other old-timers and well-educated newbies alike.

The web is not a sheet of paper

Print-turned-web designers:

1. Learn the medium you're working in. A five minute video of even the best print advert makes for a lousy TV advert. Likewise, techniques and habits refined by years of print design are often sub-optimal or flatly counter-productive when applied to the web.
2. For the love of god, give up on pixel-perfect positioning and learn to appreciate flow layout. Sure, it makes design harder... but if you think designing flow layouts is hard, think about the poor schmuck developers who have to implement the damn things. And if you think flow layouts are ugly, let's see how good your precious pixel-perfect design works when I do something freakishly unusual like resize my browser window.
3. Print pages are Things To Look At. Web sites are Things To Use. Prioritising aesthetics over usability or functionality is like putting a car steering wheel in the middle of the dashboard. Sure it looks nicer, but it makes the whole product useless. Incidentally, I swear if I get one more design through with a "button" image specified but no "pressed button" image (or "link" style but no "active/hover/visited link" style) I will personally bite off your head and defecate into your body-cavity. You have been warned.
4. Conventions are not boring - conventions are your friend. Putting light-switches near doors is a convention. Sure, putting them square in the middle of the ceiling is innovative, but then so is cheesegrating your knees (hey - do you know anyone who's done it?). Innovative means "nobody else is doing it". Accept the possibility that nobody else is doing it because it's a fucking stupid idea.
5. I don't want to "explore the interface". I want to get in, do my shit and get out again. If you think forcing users to explore the interface is such a good idea, try ripping the labels off all the cans of food in your cupboard. A couple of meals of cat-food, chilli and peaches should demonstrate exactly how "fun" this is for your users.

PANT, pant, pant... pant... ahem.

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Originally via reddit.

Fear, Instincts and the Patented Lightning Test

Our mass-media (meme-propagation system) has increased in efficiency tens or hundreds of times faster than our context-supplying instincts.

We evolved in loose groups of 150-250 individuals. If you heard about someone getting eaten by a tiger then, chances are you should watch out because he was likely only a few hundred metres over that way, so the danger to you was very real.

Then we started to hear about things that happened to someone at the other end of the country, and suddenly it seemed like there were murderers and rapists and nutjobs everywhere, because barely a day went past when we didn't hear of someone getting killed in an inventive or gruesome way.

Now we've got the web, and e-mail, and satellite TV, and blogs, and we hear about it if a mouse farts in Buttfuck, Antarctica. And now it's not even safe to let your kids walk to school for fear of them getting molested, you can't get on an aeroplane for fear it'll be bombed out of the sky, and you can't visit the toilet in your own house without getting abducted and beheaded by terrorists.

The only way to tackle this is by recognising what's going on and overruling your instincts. They served you well ten thousands years ago when you lived in a tree and had to avoid tigers, but now we're living in condos and keep small tigers in the house as pets.

Try my patented Lightning Test: Look up the statistics of whatever the latest mania/terror/panic is about, and only worry about it if it's more likely than… oh… say… getting hit by lightning.

Try terrorism - look up the number of deaths from terrorism each year, then look up the number of people who get hit by lightning.

Now if someone's advocating taking away civil rights because of terrorism, or locking up our children because of paedophiles, you can apply the simple test: Are they also advocating the compulsory wearing of earthed metal hats and rubber gumboots?

If not, then their little pet crusade is clearly disproportionate and can be safely ignored.

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This has been a Public Service Announcement from the Lets All Get A Fucking Grip Society. Have a nice day.

Intellectual comparisons involving wood

True story: in UK schools they used to run an extra-credit annual maths test called the Maths Challenge (or something equally imaginative)^[1].

The test was a series of 20 maths problems - "a snail climbs up from the bottom of a 10 ft well, moving up five inches every day and slipping back three inches every night. How many days does it take him to escape from the well?" being typical.

You started off with 20 points, scored +5 points for a correct answer, -1 points for a wrong answer and 0 for a question you didn't attempt (so your final score was in the range 0-120).

Pretty much all the kids worked out immediately that this meant you could answer 4 questions you weren't sure of for every question you were, and you'd still end up with at least a few additional points... all except my friend Dan.

Dan ploughed ahead, attempting nearly every question on the paper. When he got his mark back he'd only scored around 15-17. He wasn't too bothered, however, until we realised that he'd scored worse than the 20 points he'd have got if he hadn't answered a single question.

In other words, if the chair he was sat on had taken the test, it would have scored higher than he did.

This is the true story of how my mate Dan was once proven to be dumber than furniture.

(originally posted on reddit)

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Footnotes:

[1] Awesomely, apparently they still do. Oh, and I got the scoring slightly wrong from memory, but the principle remains the same.